Success Stories
Liquid Computing
www.liquidcomputing.com "Lou Anne Brossman of Virtual Marketing significantly increased our brand awareness by executing a clear and concise thought leadership strategy focused on the issues that impact data centers today. We've seen a substantial growth in the past year in website traffic, qualified sales leads and partner engagements under Lou Anne’s creative marketing leadership." Greg McElheran, President & CEO, Liquid Computing, Inc. Who:
Liquid Computing, developer of the world’s first converged communications and computing platform Need:
Liquid Computing, a start-up in the data center marketplace in the United States turned to Virtual Marketing to generate brand awareness, high quality leads and to build its credibility to increase revenue. Solution:
Virtual Marketing launched Liquid Computing’s Data Center Excellence – Executive Thought Leadership series including a new website, videos, podcasts, reports/white papers, webinars and collateral. The new website was developed with web 2.0 concepts and technology to showcase Liquid Computing’s technology innovation. The videos showcased the company’s partnerships and customers discussing the value of Liquid Computing’s solution. The podcast highlighted analyst firm Gartner discussing the data center and validating Liquid Computing’s vision in the market place. Finally, the Foundation and Pillar documents discussed maximizing the business potential for the dynamic data center. The thought leadership initiative provided prospects with an approach to align the investment and support of their data center into their organizations overall strategic planning and objectives. Success Proof Points: - 179% sales lead increase
- 139% media mention increase
- 278% Google ad words click-thru increase
Bottom line:
The thought leadership series delivered highly qualified leads, brand awareness and positioned Liquid Computing as an expert in the data center arena. The compelling educational content resonated with the audience and generated interest about the company and its flagship product.
immixGroup
www.immixgroup.com Who:
immixGroup helps technology companies grow and manage their public sector business. Need:
Provide immixGroup’s strategic enterprise technology clients with federal marketing support to grow their businesses by generating leads and building brand awareness. The challenge for immixGroup was to provide marketing support based on a model that was scalable to meet the needs of the clients on an on-going basis. immixGroup turned to Lou Anne Brossman for a creative and sustainable solution to this challenge. Solution:
Launched an integrated marketing campaign on behalf of immixGroup emphasizing an important government Thought Leadership topic – Continuity of Operations Planning (COOP) as its central theme. The campaign focused on detailing the lessons learned from government officials that had successfully leveraged their COOP plans in the face of a catastrophic event. Participating companies including Oracle, Citrix, GoldenGate, Marathon, Network General (now NetScout), Symantec, Secure Computing and Vignette eagerly signed up as sponsors to tout their COOP solutions as part of this integrated thought leadership marketing campaign. To generate awareness and leads, immixGroup developed a COOP Thought Leadership Foundation document that educated the government audience on relevant technology solutions. This document was part of an integrated mix of direct email, telemarketing, advertising, public relations and a webcast with 1105 Media. The webcast showcased reputable government speakers discussing their lessons learned from the front lines for the benefit of government agencies and departments. Success Proof Points: - 537% increase in lead generation over previous quarter
- Over 600 sales leads generated via Webcast registration
- 90% of respondents rated the webcast as “very good” or “excellent”
Bottom line:
immixGroup leveraged a scalable model to support its clients with marketing services to grow their businesses. The clients sponsoring the event received an unprecedented number of highly qualified leads and were viewed as thought leaders in regard to COOP. The integrated marketing campaign was extremely successful for all parties involved.
|
